Archdiocese of New York

The Branding Strategy and Films for Pope Francis’s historic Visit to New York City

Client: Archdiocese of New York
Project: Pope Francis’ historic Visit to New York City

For our strategy, logo identity and videos produced for Pope Francis’s historic visit to New York, AD Lubow was awarded a special medal by Timothy Cardinal Dolan. Our plan welcomed Pope Francis back to the Americas, offering him a living pulpit — New York City — from which to extoll the virtues tolerance, love, brotherhood and hope. After all, we reasoned, the Pope’s trip is not only about family; it’s about the family of man.

open-new-window-icon View a film on the history of the Archdiocese