See how our process works in this example for the Columbia School of the Arts MFA Program.
Step 1: The full 8-minute video for the MFA Programs in Screenwriting, Directing and Producing is initially produced. See the video here.
Step 2: Five to six student and faculty profile films of two- to three-minute duration are created. See one of the profile films here.
Step 3: Each “breakout film” is shortened to 30 seconds and repurposed for social media and digital advertising and distribution. See the video here.
Remember, when it comes to effective social media video: Serialize! Provide news and useful information. And profile not only your current students, but also your prospect’s dreams.