Way before most—the moment that the internet became fast enough—we began webcasting the videos we created for our clients’ fundraising galas. After all, each film deserved to be seen by a larger audience; and our clients’ websites were hungry for content. Then came social media. That’s when the hunger became voracity. And that’s why right now, whenever we’re commissioned to do a film, we make sure to make use of all the great material by crafting it into a series of shorter individual episodes. The strategy is working beautifully for the likes of Columbia University School of the Arts. Our latest video is for their incomparable MFA in Writing.

And here are the various drill-down segments produced with dazzling efficiency. For potential students—especially for those with the calling to write now—this is the way to deliver the most resonate message… right now:

• Fiction
• Nonfiction
• Poetry
• Translation