News  |  Month: May 2016

Dear Dr. Tyson, I Hate You. Love, Nadia

Archeologist, Jack Horner, demoted T-Rex to the status of scavenger. Renowned astrophysicist and educator, Neil de Grasse Tyson is accused of stripping Pluto of its standing as a planet. That’s when both started getting “hate mail” from the fans who loved them most: children.

Have a look at the video segment we created for Liberty Science Center’s Genius Gala 5.0 in which Dr. Tyson commiserates with Horner.

According the “Tyson, in this honorary video, had the crowd roaring..”

This, of course, elevates the status of our long-held theory: Humor is a seriously salubrious instrument of invention.

American Ballet Theatre’s World Premiere Is a Smash Success


Last week we wrote about our mini-documentary on the making of Alexei Ratmansky’s “Serenade After Plato’s Symposium” (after music by Leonard Bernstein). Now, we’re entirely delighted to point you to the ballet’s fabulous review by the venerable New York Times critic, Alastair Macaulay.

We couldn’t be more proud of or happy for the dancers and artists of ABT; and feel privileged to have witnessed and chronicled the creation of this wonderful work.

We’re glad, too, to report that our films are getting upwards of 2,000 likes each day on Facebook

Is It A Documentary? Or Is It An Ad?

The answer is: Yes.

Yes, the In the Studio series we’re creating for American Ballet Theatre consists of mini-documentaries. In the span of three or four minutes, fans can see the incredible work that goes on behind the scenes. They can be right there in the studio at the side of their favorite dancers experiencing the process of creating a brand new ballet… or refreshing a timeless classic.


What goes through te mind of Alexei Ratmansky when transliterating the music of Leonard Bernstein into motion? Well, just watch these pieces and you’ll know. As Stella Abrera put it: “Watching Alexei Ratmansky preparing for his new production of Sleeping Beauty was kind of like watching a very old painting from the Louvre slowly come to life.”

Stella and all the interviewed dancers were shot in such a beautiful light, they could be mistaken for a Thomas Dewing painting— with a gorgeous glow in the depth of a soft green field. “This is beautiful…” one viewer told us. “I was rapt for a full 3 minutes. And I’m totally disconnected from ballet in every way. How do I get a ticket?”

So yes, the answer is yes. This is a documentary. And that’s what makes it a great ad.

Be on the look out for new installments each week of the ABT Spring Season. And get your tickets today!

World Premiere

La Fille Mal Gardée

20th Anniversary Season

The Golden Cockerel

The Sleeping Beauty