Next in our AD Lubow 25th Anniversary Series: MISTY COPELAND’S BLACK SWAN. On the subject of marketing ballet to mass audiences, Arthur Lubow, early in his career, heard George Balanchine say: “If they don’t want to come, nothing can stop them!” Fast forward 35 years to Misty Copeland’s courageous debut as the principal dancer in ABT’s Swan Lake at the Met. Nothing could stop nearly 4,000 fans from crowding into a matinee performance. In her life, Copeland had gone from living with her family in an SRO motel room to an SRO performance at the Met Opera House. We were proud to have played a part.