Humor Disarms Divisiveness. Charity Arms Hope.

The legendary Al Smith Memorial Foundation dinner is legendary for joke-jousting at the highest levels of political aspiration, from JFK and Nixon to Barack Obama and Mitt Romney.

But, as our film rightly points out, humor disarms divisiveness. And after each dinner is over and all barbs are put aside, millions of dollars have been raised for worthy charities. And whereas some see disabilities. these organizations see abilities. Whereas others may see sadness. These find joy. See what else the Al Smith Memorial Foundations sees in the widely-acclaimed video we produced:

It’s a model of just how much you can do with existing imagery and lyrical writing.