Next in our 25th Anniversary Series: When it comes to producing video content for social media, make it with 100% natural ingredients. Never overcook or overseason. Find something good and true from a client’s everyday life, add a touch of music, set it to enticing B-roll and make it sing. That’s precisely what we did when we turned a brilliant inaugural speech by Barnard’s President Sian Beilock into not one, but an entire series of compelling and attractive video episodes. Here’s just one: