As many of our presidential candidates are proving, no amount of ad spending can assure anyone will pay attention to an empty promise. Instead, all marketing communications from now on will need to go about things differently. Marketing will have to be what the client is; do what the client does.
Toward that end, we’ve partnered with the wise directors at Liberty Science Center to create a display called the LSC GENIUS GALLERY. With a ton of multimedia information about the luminaries who have graced the stage at the museum’s annual Genius Gala, it’s an exhibition in itself. But it’s also more than that. It’s a fundraising communications tool that, by association with the finest scientific and entrepreneurial minds in the world, wins Liberty Science Center the confidence of major donors, foundations and educators. That’s the new way of marketing. Do What the Client Does. That’s genius!