The MacArthur Foundation Prize

Have a look at our MacArthur Foundation short form video on strengthening American democracy. And please share.

Sacred Honor or Sacred Fortune?
The Declaration of Independence signs off with these poignant words: “And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor.”

Looking and listening to our leaders over the course of recent history, one sometimes wonders whether our ethos has morphed from “sacred honor” to “sacred fortune.” This piece asks people to examine the place of honor and fortune in our democracy, encouraging them to draw their own conclusions. This video is one of our agency’s many contributions to the field of social impact marketing.