yOttOy Productions is a toy company that creates exceptional character toys to be cherished for generations.
We were tasked with re-developing a new, feature-rich website, integrating a system that would allow them manage everything themselves.
The site now boasts a greater clarity of design, responsive capabilities, and features a store locator, social media widgets, the ability to manage products and inventory, calculate shipping, fulfill orders, and track sales.
The most global of public policy schools — Columbia University’s School of International and Public Affairs — wisely recognizes that behind the most sophisticated methods for Digital Marking to a worldwide audience is a dedicated staff executing the planning and analytics with diligence, integrity and tender loving care. Whether it’s using a programmatic ad exchange, targeting highly focused groups on social media, or advertising directly with partners, we can collect audience data and track real interactions like never before. But this data is only valuable if someone can make it human. That’s why we’re so proud that SIPA chose AD Lubow as its partner.
Here’s the question of the week: Does a presidential candidate who doesn’t know what’s funny have the judgement to lead the free world? Watching the performance of the candidates at last week’s Al Smith Memorial Foundation Dinner, you have to wonder.
But as reported in our previous blog, Master of Ceremonies, Al Smith IV was funny. And we were proud to write two of the best jokes. This week, you can see for yourself in this video segment:
At 2:44, catch: Governor Christie was supposed to be here; but he got stuck in bridge traffic.
And enjoy the many levels of the intro for Donald Trump at 7:08: Donald, the microphone is yours; and it’s working.
New York is a city that never sleeps, but somehow always dreams.
October 20, 2016 was one such night — with the legendary Al Smith Memorial Foundation Dinner at the Waldorf and the dazzling American Ballet Theatre Fall Gala across town at Lincoln Center. Our firm was proud to be a part of both.
If the Waldorf needed a little extra injection of history and tradition, members of the audience found it in the multimedia slide presentation we produced chronicling the Foundation’s honorees — from Winston Churchill to John F. Kennedy to Barack Obama. And lest anyone forget why the dinner remains such a New York icon, our presentation featured 40 of the worthiest charitable initiatives supported by the proceeds. It was all there in the background, without intruding on the spectacle of the evening.
If you liked some of Al Smith IV’s barbs, we’ll take credit for these:
“Governor Christie wanted to be here. But he got stuck in bridge traffic”
“Donald, the microphone is yours. And it’s working.”
Imagine a college entrance test that doesn’t just decree a numerical grade, it also offers constructive comments on how each student can improve and refers them to a free, tailored online prep course.
The College Board is going beyond just testing students. As our Big Future animation tells high school students: “Think of Big Future as your personal GPS” that will show the way to a better education and admission to the right college.
You really have to cheer on the College Board for this new outlook. And AD Lubow is proud to play a part. If it matters, we’re there.
This photo of Lark Quartet cellist, Caroline Stinson by our colleague George H. Lewis proves Goethe was right: architecture is frozen music. The Sands Point Preserve Conservancy is a magnificent setting for a photo shoot, especially when the lighting designer is the late afternoon sun.
Archeologist, Jack Horner, demoted T-Rex to the status of scavenger. Renowned astrophysicist and educator, Neil de Grasse Tyson is accused of stripping Pluto of its standing as a planet. That’s when both started getting “hate mail” from the fans who loved them most: children.
Have a look at the video segment we created for Liberty Science Center’s Genius Gala 5.0 in which Dr. Tyson commiserates with Horner.
According the NJBiz.com “Tyson, in this honorary video, had the crowd roaring..”
This, of course, elevates the status of our long-held theory: Humor is a seriously salubrious instrument of invention.
Last week we wrote about our mini-documentary on the making of Alexei Ratmansky’s “Serenade After Plato’s Symposium” (after music by Leonard Bernstein). Now, we’re entirely delighted to point you to the ballet’s fabulous review by the venerable New York Times critic, Alastair Macaulay.
We couldn’t be more proud of or happy for the dancers and artists of ABT; and feel privileged to have witnessed and chronicled the creation of this wonderful work.
We’re glad, too, to report that our films are getting upwards of 2,000 likes each day on Facebook
The answer is: Yes.
Yes, the In the Studio series we’re creating for American Ballet Theatre consists of mini-documentaries. In the span of three or four minutes, fans can see the incredible work that goes on behind the scenes. They can be right there in the studio at the side of their favorite dancers experiencing the process of creating a brand new ballet… or refreshing a timeless classic.
What goes through te mind of Alexei Ratmansky when transliterating the music of Leonard Bernstein into motion? Well, just watch these pieces and you’ll know. As Stella Abrera put it: “Watching Alexei Ratmansky preparing for his new production of Sleeping Beauty was kind of like watching a very old painting from the Louvre slowly come to life.”
Stella and all the interviewed dancers were shot in such a beautiful light, they could be mistaken for a Thomas Dewing painting— with a gorgeous glow in the depth of a soft green field. “This is beautiful…” one viewer told us. “I was rapt for a full 3 minutes. And I’m totally disconnected from ballet in every way. How do I get a ticket?”
So yes, the answer is yes. This is a documentary. And that’s what makes it a great ad.
Be on the look out for new installments each week of the ABT Spring Season.
World Premiere
La Fille Mal Gardée
20th Anniversary Season
The Golden Cockerel
The Sleeping Beauty
Vigorous Branding is Concise: The sentence we crafted for the carousel of the new Sands Point Preserve website proves this in just 5 words: a Time, a Place, an Education, an Adventure and an Event — Worth Saving.
Our logo re-brands and re-positions the Preserve as a Conservancy. And it visually depicts the urgency of saving one of the Gold Coast of Long Island’s most important estates. After all, if lost, the likes of these mansions, castles, shorelines and and forests won’t ever be seen again.
Enjoy the site. And do pay Sands Point Preserve a visit. It’s less than 45 minutes for New York City.
http://www.sandspointpreserve.org
If you’re a fashion photographer or TV/Film producer, consider shooting your next film at the Preserve.