News  |  Author: adlubow

Our new website, Creative for a Cause has launched. And here are some of the comments:

“Well, Arthur, I have to tell you that I imagined just taking a quick look, and fell right down the AD Lubow rabbit hole, watching videos and slide shows and clicking through and through into things I never knew existed. (That stuff about ad exchanges? Amazing!) And the logo for the Pope’s visit?! So great! Very, very impressive. Thanks for sharing it.” — Carol Wallace Hamlin, author of The Preppy Handbook and the book that served as the inspiration for Downton Abbey, “To Marry an English Lord”

“Your new, revamped website is nothing short of brilliant — it shows off your talents really well and is very functional / easy to get around! — George Lewis, World-Renowned Artist and Photographer

“Wow! I love your reel. So impressive. You do amazing work. I am so impressed! Well done.” — Deborah Royce, Philanthropist

“INCREDIBLE!!!” — Tony Milbank, Chairman, Milbank Memorial Fund

“Stunning as always, Arthur! I love the visuals and videos as well as how you make simple to understand points. Great work!” — Nancy Karpf, New York Times

“Bravo! Your genius is manifest.” — Aaron Mendelsohn, Investor

“Say less. Tell more.” Fantastic tagline! Beautifully done video and great music track. Impressive work.” — Ron Culp, Director, MA Program — Public Relations and Advertising, DePaul University

“Arthur, I can’t imagine why any client would go elsewhere. I want to spend some time with this, and look through it carefully. I couldn’t resist viewing the Sizzle Reel again, which is nothing short of spectacular.” — Jean Marcellino, legendary Art Director on signature accounts from the glory days of IBM and more

“Really impressive — clean and beautiful and I like the prose. Congratulations!” — Sara Clough, Columbia University Teachers College

“Your new site is a fantastic representation of your company and incredible accomplishments. The way you blended your creative with your client causes and compelling images is exquisitely powerful. Bravo!” — Kate Clark, President of YOTTOY

“It’s a beautiful site. You get the perfect balance of clarity and richness. Great content. Two standouts for me: the “lady you’re in the wrong line” and the “beetles to Beatles” parts.” — Lansing Moore, Sr. Director, Circle Studios

“Brilliant strategy” — George Calderaro, Columbia University School of Professional Studies

“The site looks great and really conveys your focus on both profit and nonprofit organizations, but always with those that are on the forefront of creativity. It is clean and easy to navigate and has incredible imagery. It feels alive and exciting. Great job!” — Jim Rogers, Marymount Manhattan College

“Cheers, I love the site, the copy is very compelling and it’s an effective gallery of AD Lubow’s wonderful video work.” — Lansing Moore, Jr., New York Botanical Garden

As many of our presidential candidates are proving, no amount of ad spending can assure anyone will pay attention to an empty promise. Instead, all marketing communications from now on will need to go about things differently. Marketing will have to be what the client is; do what the client does.

Toward that end, we’ve partnered with the wise directors at Liberty Science Center to create a display called the LSC GENIUS GALLERY. With a ton of multimedia information about the luminaries who have graced the stage at the museum’s annual Genius Gala, it’s an exhibition in itself. But it’s also more than that. It’s a fundraising communications tool that, by association with the finest scientific and entrepreneurial minds in the world, wins Liberty Science Center the confidence of major donors, foundations and educators. That’s the new way of marketing. Do What the Client Does. That’s genius!

The portal is designed to celebrate American Ballet Theatre’s 75th Anniversary Season with a timeline of milestones, video remembrances, luscious current and archival photography. The site continues to generate praise and interest, promoting current ticket sales in the process.

This is a responsive design site that looks equally wonderful on desktop, tablet device or mobile phone. Please have a look.

Credit goes to designer Mildred Lalica, programmer Nico Marcellino and ABT staffers Stephanie Rainess, Kristen McGuire, Dan Casatelli, James Timm plus videographer Kevin Frech who all collaborated seamlessly to develop the superb content.

For our strategy, logo identity and videos produced for Pope Francis’ historic visit to New York, AD Lubow was awarded a special medal by Timothy Cardinal Dolan. His Eminence wrote:

Once again, heartfelt gratitude for all that you did to make our Holy Father’s historic visit to New York a most inspiring and enjoyable experience — one that will never be forgotten. For your time, dedication, and expertise, I am eternally grateful.

The legendary Al Smith Memorial Foundation dinner is legendary for joke-jousting at the highest levels of political aspiration, from JFK and Nixon to Barack Obama and Mitt Romney.

But, as our film rightly points out, humor disarms divisiveness. And after each dinner is over and all barbs are put aside, millions of dollars have been raised for worthy charities. And whereas some see disabilities. these organizations see abilities. Whereas others may see sadness. These find joy. See what else the Al Smith Memorial Foundations sees in the widely-acclaimed video we produced:

It’s a model of just how much you can do with existing imagery and lyrical writing.

Due to heavy security, the line to get into the Pope Francis “Journey of Faith” event and Mass at Madison Square Garden stretched down to 22nd street and then snaked up again weaving through and around each city block. We entered the line at 2:30 and got through security at 6pm. Along the way…. plenty of New York humor and a touch of the supernatural on this perfect Indian Summer day. A woman looked up and said: “Look, a rainbow; and it looks like a smile. Strange weather we’re having.” A young, burly 25-year old cop instantly shot back: “Lady, if you think that’s the weather, you’re on the wrong line!!”

In his first homily as pontiff, Pope Francis wrote: “Journeying: our life is a journey, and when we stop moving, things go wrong. Always journeying, in the presence of the Lord, in the light of the Lord…”

When invited to formulate an identity and theme line for Pope Francis’s visit to New York — a city built on the strengths inherent in diversity — we noted another of Pope Francis’s writings: “When everyone allows themselves to be guided by the Spirit, they learn to treasure variety rather than letting it become a source of conflict.”

Our plan welcomed Pope Francis back to the Americas, offering him a living pulpit — New York City — from which to extoll the virtues of Christ’s teachings on tolerance, love, brotherhood and hope. After all, we reasoned, the Pope’s trip is not only about family; it’s about the family of man. What message, at this juncture in history, could be more critically important? And what city on earth has been a better model of diverse peoples living and working together than New York?

Toward that end, we offered the theme line:
FRANCIS, OUR POPE
A JOURNEY OF FAITH
THROUGH THE HEART OF NEW YORK

The dove reflects a faith—and a city—soaring: empowered by tolerance and understanding and heralding peace and love.

We also produced several videos including a short piece about the history of the Archdiocese of New York shown as an important part of the Pope Francis’ Mass at Madison Square Garden. AD Lubow is humbled to have been chosen from among many fine firms to contribute to this historic event. Special credit to designer Mildred Lalica and the entire team.

To see how an academic strategic plan can be “re-imagined” into a lush and lively mobile and desktop website see the Friends Seminary’s “RE-IMAGINING THIS PLACE CALLED SCHOOL” designed by Nico Marcellino and John Galayda.

http://reimagine.school

I never got to see Jackie Robinson. I’ve only read about Marian Anderson breaking the color barrier in the big leagues of opera. But I will be able to tell my grandchildren that in ABT’s 75th Anniversary season I saw Misty Copeland’s New York debut as Odette/Odile in Swan Lake. And I believe they’ll care; because whatever the critics may say, her performance was as daring, imaginative and beautiful as Jackie Robinson stealing home in the ’55 World Series. More than 3,800 fans at the Metropolitan Opera House cheered her every move at a standing room only matinee.

Copeland had the audience by its nape from her very first fluttering escape from the hands of her prince. Applause followed her every entrance. Thunderous screams broke out even before she completed each scene. By the third act, you could see her confidence swelling and I swear it seemed as if she had flown off the stage and into the audience. Honestly, it made me a little misty to see that any human being could be so loved and adored by so many at once. This is the audience Misty built.

Most say Copeland choreographed her fan base by mastering social media. But more accurately, first she learned to position herself within the mainstream: writing a best-selling autobiography, dancing with Prince (the pop one), appearing as a judge on the TV show “So You Think You Can Dance” and signing on for an Under Armour commercial that, in 30-seconds, tells her story to millions, again and again. In the ad, a little girl reads a rejection letter from a ballet Academy that bluntly advises: “Dear candidate… you have the wrong body for ballet and at 13 you are too old to be considered.” Having someone else pay to broadcast the Misty Copeland patron saint of the late bloomer brand to the world — how brilliant is that? That’s the difference. Misty’s rigorous training has taught her to master the steps. Start with mainstream media. Social media follows. (The TV spot has more than 8 million views on YouTube.)

Here’s the other difference: Misty Copeland is a brilliant student. She’s let herself be mentored by the likes of prima ballerina Allessandra Ferri; and be discovered and brought along in good time by ABT artistic director, Kevin McKenzie. She acknowledges with her genuine warmth and loving smile every mentor she ever had. She hugs and kisses her dearest ones at the end of her triumphant Swan Lake Met Opera House debut.

We Copeland fans are so amorous because Misty has invited us to join her journey— from life with her single parent family in an SRO motel to SRO at the Met. When we see her in Swan Lake transformed from caged-bird princess to swan and back again, we’re in on the story within the story. And when an unlikely duckling becomes a swan, it’s a dance we’ve already learned to embrace from childhood.

According to Steve Jobs, Picasso had a saying: “Good artists copy. Great artists steal.” Perhaps, then, in an effort to make a point about the value of simplicity to short-form video, it’s OK for us take a cue from the front page of the Aug 11 New York Times. The article described how Apple University likens the 11 lithographs that make up Picasso’s “The Bull” to the way their company strives for reduction and simplicity in its smartphone designs.

So go ahead and accuse us of copying or even stealing from Jobs and Picasso, but please have a look at our above short-form on “keeping it simple.”

And do read: “Simplifying the Bull: How Picasso Helps to Teach Apple’s Style.”

Remember: “Say less. Tell more.®” See what we mean. Have a look at our sizzle reel.